In the most recent Sports Innovation Institute survey, 500 Central Indiana fans shared their favorite sports leagues as well as their favorite teams and organizations in and around the Indianapolis area.
Breaking down this survey into generations (Millennials, Generation X, Baby Boomers), the National Football League (NFL) is the favorite among all three generations. Dr. David Pierce sees five-time NFL Most Valuable Player and former Indianapolis Colts quarterback Peyton Manning, who is a national icon among all generations, as a catalyst that helped change the sports culture in Indiana.
Check out the interactive table below to see where your favorite sports league ranked.
Jump to a generation: