About

About the Sports Innovation Institute

The IU Indianapolis Sports Innovation Institute leverages the power of students and faculty from across the university to attack today’s sports-industry problems with innovative solutions. We are a collaborative hub that combines resources, disciplines, and expertise areas to deliver unique and innovative solutions. 

$83 billionSize of the North American sports market in 2023

$3.4 billion  Revenue of sports organizations in Indianapolis

Liz Wanless Headshot

Liz Wanless

Institute Director

lwanless@iu.edu

As the Sports Innovation Institute leader, Liz Wanless, Ed.D., and her students collaborate on the business side of sports with the likes of the Indianapolis Colts, Indianapolis Indians, NCAA, Incrediplex, Grand Park, Beyond Monumental, and more. Wanless' work in sports fan experiences, marketing, and management, delivers evidence-based solutions to clients.

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Geoffre Sherman

Project/Media Manager

gnsherma@iu.edu

Geoffre N. Sherman, Ph.D brings a decade of industry experience that includes work with professional teams and in college athletics. He and his students work with the Indianapolis Colts and Indians as well as the Indiana Pacers and Fever, transforming the classroom and offering client solutions via industry-based consulting projects.

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David Pierce

Project Manager

dpierce3@iu.edu

David Pierce, Ph.D., is the founding editor of the Sports Innovation Journal and served as the director of the Sports Innovation Institute from 2017–2024. He is a driven problem solver who specializes in innovation in youth sports. He serves as director of the technical team for the Center for Sports Transformation working with Indiana communities to build a healthy youth sports ecosystem using the principles of long-term program development.

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