Description of the video:
David Pierce, Ph.D.: I’m David Pierce, I’m the associate Professor of Sport Management and the Director of the IUPUI Sports Innovation Institute.
Kasey Coler: I’m Kasey Coler, General Manager of Lucas Oil Raceway, Vice President of Track Operations for the National Hotrod Association, the NHRA.
Pierce: Kasey Coler approached me in December of last year and he had some questions on how the Sports Innovation Institute could really help innovate the racer and fan experience here at Lucas Oil Raceway, and really setting up a great context for students to be able to do empathy research by interviewing and observing participants and racers here on site. It really puts the students in a really good spot to innovate creative solutions.
Coler: For a facility that’s been around for close to 70 years, we look at what’s the future of this place, and we certainly recognize that that – a lot of it has to do with what’s on track, but we also recognize as there’s an evolution to motor sports and to creature comforts that we’re all used to, be it at a large sporting event or stadium, or at your local golf course. These are the things that have to evolve and for us, this is something that we look at kind of providing as the trial and kind of the test case that we’re able to roll out to our future facilities.
Pierce: So Kasey took us up into the media center and so the student’s got a bird’s-eye view of the entire property. He really just talked about the history and the context of the NHRA and also Lucas Oil Raceway, then we started to hone into the specific types of events that the students are going to come out and do their research with. And we actually got to walk out then on a tour and really get out on the property and get a sense of the research context the students will be grappling with all semester.
Brandon Dillman: So in the classroom, you know, you’re listening to the professor lecture, you’re reading out of a textbook, doing problems, going over worksheets. Out here in the field, you’re actually, you know, hands on, you know, talking to people who are in this field and talking to people who participate in events in this field and are willing to talk to you and try and figure out problems and solutions.
Coler: So I think through the conversations and learning a little bit more about the opportunities with IUPUI and sports marketing program, and then understanding some of the opportunities here at Lucas Oil Raceway, that’s where we’re able to come together and put this project together for this semester.