II. A Mid-Sized City with National Scale

A Mid-Sized City with National Scale

KEY INSIGHT

A metro of more than two million residents has built a level of sports business concentration typically associated with markets many times its size. Despite its size, Indianapolis has one of the most concentrated sports economies in the United States.

Indianapolis ranks 3rd among ten comparison metros in sports employment concentration, with a Location Quotient of 1.94.

An LQ above 1.0 indicates a higher-than-average industry concentration relative to the national baseline. At 1.94, Indianapolis nearly doubles the national average in sports industry employment concentration.

Further, the region’s Specialization Index of 1.32 indicates that Indianapolis maintains a 32% higher sports industry concentration than larger aspirational markets such as New York, Los Angeles, Chicago, and Boston.

For its size, Indianapolis performs well beyond what its metro scale would suggest. Sports contributes 0.7% of total Gross Regional Product, exceeding New York (0.6%), Boston (0.4%), and Chicago (0.4%) despite having a fraction of their population.

Importantly, this concentration is not driven by a single organization but is distributed across teams and governing bodies, indicating a stable and resilient industry cluster. This structural strength translates directly into economic impact.

For its size, Indianapolis demonstrates disproportionate sports economic impact.