By consulting with the institute, you have access to leaders representing a wide variety of academic disciplines and problem-solving approaches. It’s a one-stop shop. You pose a business challenge that requires a dynamic, multidisciplinary solution. We bring together the right campus and community resources to investigate the problem and propose data-driven, evidence-based results.
We start by conducting a needs analysis with your team to help identify and frame the problem before determining the appropriate research methods or set of solutions. Some of our core strengths are listed below, but we always start with trying to understand your problems.
Working with students in the sports data analytics program, we are able to help provide your team with a tactical advantage by answering your most important questions on and off the field. We create predictive models for change, real-time solutions for in-season player performance, performance indicators for sales and marketing, and more.
This is a holistic approach to how fans uniquely interact and engage with a product, team, or organization. We use design thinking and research to enhance the experiences that are vital to maintain and grow your fan base, sell your product, establish loyalty to a brand and develop platforms that bring the team or events into your audience’s world.
Your social media needs are addressed by our researchers and students. From social media command operations that manage social media in real-time during your event to analyzing your content performance by platform, we can help maximize your impact.
Our research team develops a customized content analysis research protocol and analyzes social media posts by a variety of factors that matter to you. Results will help you allocate time and resources for social content development.
Students, managed by faculty who have years of industry experience, serve as your live social media response team, fielding inquiries during world-class events and protecting your brand.
Sales Development & Training
Our own David Pierce, Ph.D., is the author of the first textbook devoted to training students to sell in the sport industry. Selling in the Sport Industry is the comprehensive and authoritative guide to preparing students for success in entry-level sales positions in the sport industry with client-based experiential learning sales projects.
Telling stories with your data makes key findings accessible to everyone in the organization. Our team can visualize different types of data sets using Tableau to help you communicate key insights within your organization. View samples.
Are you wanting to take an empathetic approach to understand the fan experience? Mystery shopping is a great way to help put yourself in the shoes of the fan and see the experience from their point of view. We partner with sport organizations to offer a mystery shopper program that can help you identify gaps in training, find touchpoints that may be missing the mark with fans, and deliver high quality service to guests.
As an academic institution, our first goal is to provide IUPUI students with immersive, exciting, and unique experiences within their field of study. These different projects help develop our students into the next innovators, researchers, and leaders within the sports industry.