Enhancing the Visitor Experience at Grand Park

Undergraduate students in Dr. David Pierce’s capstone sport management consulting class were tasked with enhancing the visitor experience at Grand Park in Westfield. Using the principles of design thinking, students collected observation and interview data from youth sports travelers at the 400-acre sports megaplex in Westfield, Indiana. Armed with this data, students developed innovative solutions for how Grand Park could enhance the youth sports travel experience for coaches, families, and players. Students designed prototypes for the followings concepts:

Concept 1

A catwalk that rises above four baseball diamonds to provide scouts and families a better elevated view of the action

Concept 2

A videography service that captures highlights from game action and delivers content through a custom app

Concept 3

Cabanas that can be rented by teams and families to create the feeling of a “tournacation” and provide a place to go during the extended periods of downtime that occur in youth sports tournaments

Concept 4

The “Grand Lounge” entertainment center where athletes and families can spend downtime in an relaxing environment

Concept 5

Sponsor activation through the development of a virtual gift bag that provides visitors with important information on restaurants and entertainment activities in the local community

Concept 6

Addition of healthier food options at concessions stands through the use of a “grab and go” kiosk.