Social media. Quite possibly the most valuable innovation of the century. Developing a social media strategy is crucial in growing your brand and increasing fan engagement. The burning question is “How?”
Organizations have vastly different budgets for the creation of content on social platforms. Those running with lean budgets need to get the biggest bang for their buck. It can take weeks, months, sometimes even years of collecting data and analyzing it to determine what exactly it is that consumers want to see. Thankfully, IUPUI’s Sports Innovation Institute set out to determine what types of posts have been most effective in engaging IndyCar fans across Facebook, Twitter, and Instagram.
With the month of May in view at the Brickyard, let’s take a look back to 2018 at which teams and drivers score well on social media videos and what types of content perform the best.